How many opportunities are there for smart locks?

In the past six months, the domestic epidemic has been repeated repeatedly, which has had a profound impact on all walks of life, and the Smart Door Lock and door and window industry is no exception. Even many companies went bankrupt or closed during this period, and the sales of dealers and agents It is also difficult to make major breakthroughs, especially for some small and medium-sized micro brands and their agents and distributors, and it is even worse for distributors.

With the intensification of competition, the market is gradually showing signs of concentrating on TOP brands. According to the online monitoring data of Aowei Cloud (AVC), in April 2022, the sales share of TOP10 brands was 60.8%. Although the online data cannot fully represent the entire industry, it reflects the industry trend to a certain extent. On the offline side, although there are still some scattered distributors and dealers for small, medium and micro brands, most of the distributors still tend to cooperate with big brands and large enterprises, which makes the life of small, medium and micro brands even more difficult.

The industry competition is already in the day-to-day stage, and the entry of giants such as Huawei, Baidu, and OPPO has made the competition in the Smart Lock industry more intense. After all, these major brands are well-known in China and have a good fan base themselves. , is bound to steal some market share. After Huawei, Baidu, and OPPO entered the game, it is still unknown whether mobile phone giants such as VIVO and Honor will follow up. Some people predict that the addition of these major brands shows that the smart lock industry still has huge development prospects, but at the same time, it will further accelerate the reshuffle of the industry.

While the smart lock industry is in dire straits, the security door industry is gradually developing towards intelligence, and smart doors with embedded smart locks have gradually entered people's field of vision. In addition to the door giants, emerging smart door brands such as Fimax, Chuangmi Xiaobai and Haier, as well as the well-known smart lock brands Asia Pacific Tianneng and Jindian Atom are also active in the field of smart doors.